Creative direction & identity
I develop a visual direction that reflects your positioning through colour, typography, imagery and composition.
Concept · Moodboard · Visual identityYour consultant · Art, design & creativity
Julie WANG
Co-founder · Creative direction consultant
Creative direction that fits your brand
I help businesses and associations create their visual identity, website and content, starting with what makes them distinctive and what they want to communicate.
- Art direction
- Brand identity
- Web & content
- 2D · 3D · AI
My role at SZ Consulting
From the initial concept to your communication materials
As co-founder of SZ Consulting, I am your point of contact for creative direction and visual design.
I translate your activity, values and ambitions into a consistent identity, then develop it across your website, social channels and communication materials.
I advise you on creative choices and design visuals with care for clarity, personality and how they will be used.
Expertise & creative practice
Creative expertise across your communication
I choose formats and creative approaches to suit your objectives, audience and communication channels.
Websites & visual experiences
I design the visual structure of your website to present your activity clearly and create a consistent experience across desktop and mobile.
Web design · Layout · Visual journeyContent & storytelling
I create visuals and content for social media and communications, and edit videos to suit your message and audience.
Social media · Content creation · Video editingVolume, motion & AI
I explore 3D and AI to imagine product presentations, develop concepts and expand the ways your brand can communicate.
2D & 3D · Visual exploration · Creative AISelected projects
A visual identity shaped around each brand
I start with each brand’s purpose, audience and ambitions to develop a consistent combination of colours, typography and imagery suited to its activity and communication channels.
Business consulting
SZ Consulting
Clear ideas to move your projects forward
Consulting, digital marketing and AI support
Make consulting accessible and build confidence through a clear, structured presentation.
- Brand tone
- Clear, professional and welcoming
- Typography
- Poppins
Colour palette
- Deep green
- Sun yellow
- Ivory
- Sage
Pet wellbeing
FurryTales
Care for the little moments in their day
Products and services for pets and their families
Express care for animals through endearing imagery, gentle shapes and an easy reading experience.
- Brand tone
- Gentle, friendly and reassuring
- Typography
- Fraunces / Nunito Sans
Colour palette
- Deep blue
- Ocean blue
- Mist blue
- Cream
Local association
Confluent de talents
Bring people together through mutual support
Skill sharing, workshops and meet-ups
Encourage participation by expressing the association’s welcoming, generous spirit in its visual identity.
- Brand tone
- Friendly, human and open
- Typography
- Georgia / Trebuchet MS
Colour palette
- Burgundy
- Soft rose
- Cream
- Ink brown
Mock-up
Chocolate and craftsmanship
Le Show Colha
Reveal chocolate through art and materials
Chocolates and handcrafted creations
Highlight the brand’s craft and sensory character with a visual direction inspired by cocoa and natural materials.
- Brand tone
- Sensory, handcrafted and elegant
- Typography
- Fraunces / Sans-serif
Colour palette
- Chocolate
- Cocoa
- Sand
- Cream
Concept in development
The current concept presents an initial visual direction, with a 3D presentation of the brand’s own products planned for the next stage.
Julie WANG Art
An artistic practice that informs my design work
As a painter working under the name Julie WANG Art, I draw inspiration from everyday objects and the emotions they evoke, a practice that informs my sense of colour, composition and detail.
Explore my paintings ↗
Little Cute Things
The small joys of everyday life
Épilogue
What ends, what remains
Variation
Colour, gesture and emotion
How I work
Creative support at every stage
- 01
Understand your world
Listen to your needs, your audience and your brand’s personality.
- 02
Find the right direction
Explore concepts, colours, references and the format that fits you.
- 03
Give the idea a form
Compose, prototype and refine visuals, the website or content.
- 04
Build continuity
Carry the same intention through your communication materials.
AI in my creative practice
Using AI in the creative process
I use AI to explore ideas, test compositions and prepare content while retaining control of the art direction and consistency with your brand.
Your project
Let’s discuss your creative project
Whether you want to create an identity, rethink your website or develop content, I can help you define a direction that suits your activity.