Attract customers
Search, advertising and first sales activities.
Explore — Attract customersResources
Practical guidance for your next step
Plain-language explanations of digital marketing, AI and digital transformation.
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Use AI
Choose a practical use case and check the results.
Explore — Use AISimplify a process
Understand what can be automated.
Explore — Simplify a processGoogle Ads and AI: start with the right goal
An advertising campaign should connect to a useful outcome: a quote request, meeting or purchase. Before using automation options, define the desired action and check that it is measured correctly.
Put it into practice
List actions that matter to your business. Distinguish a visit from an enquiry that fits your offer. Then check the consistency of messaging, landing page and measurement.
Local search: consistent information
Search engine optimisation (SEO) helps people find your pages in search engines. For a local business, the website and Google Business Profile should provide accurate, consistent information.
Put it into practice
Check your business name, address, hours and services. Explain each service clearly and track enquiries as well as visits.
Starting a business: a simple first setup
Start with a clear offer, a page that explains it, one channel to reach customers and a way to track enquiries. Adjust the setup based on feedback.
Put it into practice
Choose an audience and a channel. Record enquiries, their source and which become customers. Use the feedback to improve your offer.
AI: choose a useful first task
An AI assistant can help draft text, summarise a document or explore information. Quality depends on the instructions, the material provided and a review of the output.
Put it into practice
Test a limited task with demonstration data. Explain the context and desired format, then compare the output with your criteria. Follow your organisation’s rules for confidential data.
Automation: understand the process first
Automation connects repetitive steps between tools. Before building it, define the trigger, required information, exceptions and expected human checks.
Put it into practice
Map the current steps. Identify repeated data entry and common errors, then test a small part of the process before expanding it.
Put this guidance to work
Marketing consulting
Define actions suited to your business.
Explore — Marketing consultingAI & digital training
Practise on your work situations.
Explore — AI & digital trainingYour next step
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