SMEs & entrepreneurs
Start with useful everyday applications and the tools you already have. Focus on independence, time saved and one better-organised process.
Suggested starting point: AI foundations + an automation workshop.
Training · Digital transformation & AI
Train your teams in AI and digital tools
Practical training for small, mid-sized and large organisations: use digital tools more effectively, design useful AI solutions and automate tasks that slow your business down.
A programme that fits your organisation
Mid-sized & large organisations
Train teams by role, establish shared practices and support internal champions. Workshops reflect your approved tools and organisational requirements.
Suggested starting point: manager briefing + role-based workshops + a pilot team.
Six areas. Skills you can put into practice.
Each programme is built around your level, your tools and a concrete use case. The durations below are indicative and refined during scoping.
01FoundationsUse AI in everyday work
Move from occasional experiments to reliable ways of drafting, summarising, preparing and analysing.
Objectives and programme
Use AI in everyday work
Move from occasional experiments to reliable ways of drafting, summarising, preparing and analysing.
Who it is for
Employees, support teams, independent professionals and managers.
By the end of the workshop
Prerequisites- Write requests with context, an objective, constraints and an expected format.
- Assess answers, check information and improve results.
- Identify tasks suited to AI and those requiring human judgement.
Everyday computer skills; no coding required.
Practical exercise
Turn a working document into a summary, an email and an action plan, then assess the outputs against quality criteria.
Takeaway
A library of role-specific instructions and a review checklist.
Possible tools
ChatGPTClaudeGemini
02ProductivityBring AI into your working environment
Make documents, meetings and spreadsheets part of a more organised working process.
Objectives and programme
Bring AI into your working environment
Make documents, meetings and spreadsheets part of a more organised working process.
Who it is for
Teams using Microsoft 365 or Google Workspace.
By the end of the workshop
Prerequisites- Prepare and summarise documents or meetings using the available features.
- Build a presentation and explore a spreadsheet while checking the numbers.
- Organise information retrieval and reuse knowledge.
Basic knowledge of your office suite; access to the selected AI features.
Practical exercise
Use meeting notes and a tracking spreadsheet to prepare a team update with decisions and actions.
Takeaway
A reusable working template for your office suite.
Possible tools
Microsoft 365 CopilotGemini for Google Workspace
03Business applicationsAI for marketing, communication & analysis
Prepare content faster and get more from commercial information while retaining critical judgement.
Objectives and programme
AI for marketing, communication & analysis
Prepare content faster and get more from commercial information while retaining critical judgement.
Who it is for
Marketing, communications, sales and business development teams.
By the end of the workshop
Prerequisites- Turn a brief into content proposals consistent with your brand.
- Structure research and distinguish facts, sources and assumptions.
- Analyse a performance table and prepare a reasoned recommendation.
Initial experience with an AI assistant and knowledge of your business.
Practical exercise
Build a mini-campaign plan from a brief and anonymised data: messaging, content and measures.
Takeaway
A campaign kit and a checked analysis template.
Possible tools
ChatGPTClaudeGeminiExcel / Google Sheets
04AI automationAutomate a process, step by step
Connect your applications and add AI where it helps classify, extract information or prepare a response.
Objectives and programme
Automate a process, step by step
Connect your applications and add AI where it helps classify, extract information or prepare a response.
Who it is for
Operations, administration, marketing, project managers and digital champions.
By the end of the workshop
Prerequisites- Map a process and choose what is worth automating.
- Connect a trigger, actions and an AI step on a suitable platform.
- Plan human approval, error handling and execution monitoring.
Comfort with digital tools and knowledge of the selected process. Technical basics are useful for n8n.
Practical exercise
Incoming enquiry → extract information → draft a reply → human approval → update the tracker.
Takeaway
A tested demonstration workflow and operating notes.
Possible tools
MakeZapierPower Automaten8n
05AI solutionsDesign an AI assistant for your business
Build a focused prototype around documents and working rules, with a clearly defined scope.
Objectives and programme
Design an AI assistant for your business
Build a focused prototype around documents and working rules, with a clearly defined scope.
Who it is for
AI champions, project managers, innovation and IT teams.
By the end of the workshop
Prerequisites- Define the assistant’s role, sources, boundaries and access rights.
- Connect approved knowledge sources and prepare test scenarios.
- Distinguish assistants, automations and agents, then assess quality, cost and maintenance.
AI and automation basics; tools and technical access agreed in advance.
Practical exercise
Prototype an assistant that searches demonstration procedures, references its sources and hands off to a person when uncertain.
Takeaway
A learning prototype, test cases and a roadmap towards a pilot.
Possible tools
Microsoft Copilot Studion8nMake AI Agents
06Leadership & adoptionLead digital transformation with AI
Set priorities, engage teams and give experimentation a clear framework.
Objectives and programme
Lead digital transformation with AI
Set priorities, engage teams and give experimentation a clear framework.
Who it is for
Business leaders, managers, HR, learning and transformation leads.
By the end of the workshop
Prerequisites- Prioritise use cases by value, feasibility and risk.
- Define roles, working rules and success criteria for a pilot.
- Plan skill development and measure adoption alongside results.
Knowledge of your organisation’s needs and constraints; no coding required.
Practical exercise
Build a priority matrix and scope a first pilot with an owner, indicators and milestones.
Takeaway
A 90-day roadmap and a working-rules template to adapt.
Possible tools
Process mappingPriority matrixProgress dashboard
Start with the work. Then choose the tools.
Each workshop explores solutions that fit your environment. It does not try to cover every platform at once.
Work assistants
ChatGPT · Claude · Gemini
Assisted drafting, summaries, research and analysis.
Your office suite
Microsoft 365 Copilot · Gemini for Google Workspace
Documents, meetings and collaboration in familiar tools.
Automation & agents
Make · Zapier · Power Automate · n8n · Copilot Studio
Connect steps, build a prototype and stay in control.
Final selection depends on licences, available connectors and your approved tools. This is independent training; the named brands identify tools covered in workshops.
Learn through a real case. Leave with a deliverable.
01
Scope
Objectives, participants’ level, technical environment and business case.
02
Practise
Short demonstrations, guided exercises and a practical scenario.
03
Assess
An initial skills review, observed exercises and a concrete task to assess learning.
04
Apply
Reusable materials, an action plan and a follow-up session where agreed in the programme.
Formats that fit your teams
Discovery workshop
½ day
Establish the basics and identify your first use cases.
Practical training
1 to 2 days
Develop a skill and produce a concrete deliverable.
Tailored programme
Multiple sessions
Combine role-based modules, a pilot and support for internal champions.
Duration, group size, delivery and pricing are quoted after scoping. On-site in Île-de-France or remote; other locations by arrangement. Accessibility needs and adjustments can be discussed in the first conversation.
An approach grounded in practice
Simon Zhu builds training around his experience in digital marketing, transformation and process improvement. The aim is to help your teams understand the tools, test them methodically and use them in their own context.
Explore Simon’s careerPrepare for your training
Do we need previous AI experience?
Not for the foundations module. Other courses adapt to your starting point; automation and assistant-building programmes require some confidence with digital tools.
Do we need every tool listed?
No. We select one primary solution or environment with you. Required accounts, licences and access are clarified before the session; some tools need a paid subscription.
Can we work on our own business case?
Yes, if its scope fits the time available and the data and access have been authorised. Otherwise, a representative demonstration case is used.
Where should an SME or a large company start?
For an SME: AI foundations, then a first process to automate. For a large company: a manager briefing, role-based workshops and a pilot team.
What work would you like to make easier?
Tell us about your teams, tools and the process you want to improve. We will build a programme around your organisation.
Further reading
Programmes evolve with the tools. These public resources can help you prepare: